WARMER CONCEPT
“WARMER is a space heater manufacturer with long tradition. But the sales and profitability have been in decline – cheap mass-produced competitors have taken over market share. A new 2020s concept is needed to differentiate Warmer from others and answer the current and future needs in a creative and interesting way. Therefore, they have contacted you.”
THE OBJECTIVE (FICTIONAL)
SPECULATIVE CONCEPT
In response, I designed a bold and playful radiator inspired by balloon-like forms, blending retro aesthetics with a childlike sense of fun and approachability. Rather than just a functional heater, this design transforms the radiator into a statement piece—an artistic and sculptural element for those who see home appliances as part of their personal expression.