Rebrand for Hunajainen SAM by Eli Wörn, Erno Hassi, Mette Gerkman, Paavo Asikainen, Vaiva Telesiute and Ziyue Fan
“Our goal for the rebrand was to honor SAM’s current values and packaging identity while simultaneously introducing a fresh and distinctive approach. We focused on four key aspects in our rebrand; Natural & organic elements, logo & brand recognisability, Inclusive design And Traditional Finnish elements”
“The rebrand aims to appeal to both everyday consumers seeking wellness focused products and visitors wanting an authentic Finnish experience.”
Personal contribution
I collaborated closely with my fellow package track teammate, Eli Wörn. Together, we worked alongside the surface and typography tracks to develop a cohesive and visually appealing packaging concept. Utilizing ArtiosCAD and Esko Studio, we crafted the structural and the positioning of graphic elements of the package design. I handled all the rendering for the project, making sure our final visualizations brought our vision to life.
